Dec 2025
The recent American Eagle advertisement featuring Sydney Sweeney has sparked a lot of talk–and more about the choices made in the ad rather than the jeans themselves. Despite racial or political stances, American Eagle has used multiple really effective techniques from a marketing standpoint. Let’s break down each one,
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Nov 2025
An analysis of the recent American Eagle x Sydney Sweeney ad Even if you’re a marketer whose only screen time is doomscrolling for content inspo, you must have stumbled upon the recent American Eagle advertisement featuring Sydney Sweeney at least once. Whether it’s the ad itself or the varied reactions, re
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Jun 2025
Why organic and paid search are better as teammates than rivals In the digital marketing world, people love to compare SEO and PPC like they are in some kind of turf war. You’ll hear things like, “Why pay for traffic when you can just rank on Google for free?” or “Ads give instant […]
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Dec 2023
In the ever-evolving landscape of digital marketing, the success of Cost Per Click (CPC) advertising campaigns hinges on the ability to captivate and convert visitors swiftly. One crucial tool that has emerged as a game-changer in this realm is the landing page. These purpose-built, standalone web pages are designed wi
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