Basics by B is a vegan, cruelty-free, Australian beauty brand that is recognised for its inclusivity and user-friendly approach to make-up. Founded by renowned make-up artist Bonnie G, each product is high quality and has been thoughtfully designed. Created with the everyday woman in mind, we’ve made make-up artist quality products accessible and easy to use for everyone- all skin tones, all hair colours, all ages.

+ Google and Meta Advertising

Basics By B
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Set up with ongoing marketing support from Garaj, Basics by B aimed to increase their conversions from online advertising. Garaj was able to turn the tide for this client, optimising and creating new ad campaigns on Meta, Tiktok and Google. Through careful targeting, content optimisation and regular reporting – Basics by B is one to watch out for!