Today, when a digital transformation is experienced and this transformation affects all cultures of the world, using digital marketing channels for your business has become a necessity, not a choice. You can find the tips for using Instagram, one of the most effective platforms of social media use, in the best way for your business, in the content we have compiled below, and you can make a new start in your business life.

How to Use Instagram Effectively and Influence Followers

Create a Style for Your Brand

Instagram is a platform where you can express yourself mainly through photography and recently video. In order to attract attention on this platform, you need to create a certain visual style and create your posts according to this style. Shares that do not create unity and do not mean anything when they are together will not be remembered by anyone and will not be seen as worth watching. You can apply a certain photographic approach, a certain color scheme, or any style that will allow you to create an aesthetic identity for your brand, thereby creating a visual identity for your brand.

Make Your Instagram Account Public

One of the common mistakes made in Instagram accounts is to keep the existing Instagram account in private mode. You should know that this will ensure that the hash (label) application, which will enable the business to reach its target audience, will not reach the audience and will not fall into areas such as discover.

Create a Culture for Your Brand

In addition to creating an aesthetic identity and approach for your brand, adopting a culture that expresses your brand in your posts will increase your number of followers. The fact that your account is a platform that reflects the culture it belongs to, rather than a plain promotion of your brand or business, will attract the attention of the followers. E.g; If your job is to produce natural clothes, you can include data and images from around the world about natural life and natural products in your account.

The Instagram profile you will create for your business is the channel that will best express your business, you and your vision. With the efficient use of Instagram, you can perform excellent reputation management and easily stand out from your competitors. In the era of digital transformation, you can only make a significant difference by managing Instagram well.Share Really Interesting Posts!

In Instagram, visuals are at the forefront. Shares are displayed through visual posts. Therefore, the original posts of the pictures you took, not the pictures of others, attract more attention and are the target of the followers’ attention.

In addition, you should focus on the areas of interest of people, touch their souls and deal with current issues on Instagram.

Do not resort to sharing in order to receive fake and casual posts and comments as courtesy.

Sharing that can really convey the facts and thoughts of life will always take you one step ahead. Over time, your follower count will increase significantly.Be Patient and Get Posting into a Routine!

Do not be in a hurry to increase the number of your followers in your posts. False and inaccurate information, sharing that people like for a moment but has no value will not be of any use to you in the long run.

Instead, you will do yourself a better benefit by putting your posts on a certain routine. This will gradually increase your number of followers. Drop by drop, it becomes a lake, as long as you have patience and be original.

Stay Up-to-Date and Share Current Photos Timely!If you want to keep your followers constant, your current posts about the day will be more accurate. In addition, it is very important to share your current photos at the right time, but it is effective.

A photo from the last month or week won’t get much attention.

In addition to these, working with a professional social media agency will save you from thinking about them and will come to your aid. Contact us, entrust your social media accounts to the Garaj team!